Tools for Business

Think global: the good news and the bad news

The good news is that it has never been easier to participate in international trade. We have instant communication, a system to quickly transfer money, a huge market outside the US, and endless products that we can import.

The bad news is that it is harder than most people think: With all these downsides, you need to evaluate your competitive environment to determine whether global trade is an option or an absolute necessity.